New Study: Shazam's Track Record For Picking Radio Hits
May 18, 2016 at 1:06 PM (PT)
Radio industry research company INTEGR8 has launched its first industry study, "How SHAZAM Can Help You Predict Hits.” The study examines which songs being “SHAZAM'd” ultimately became big hits for radio. A series of blogs will be published over the next few weeks to review the results, with part one now available here.
Among the study’s findings:
• 73% of the songs that become Top 10 hits on SHAZAM ultimately become Top 10 chart hits.
• On average, SHAZAM is two weeks early at predicting Top 10 hits.
Commented INTEGR8 RESEARCH Pres. MATT BAILEY: “Programmers today have access to more information than ever about what new music is popular, but that hasn’t made picking the right new music any easier. The goal with our SHAZAM study is the same goal we have for all the work we do: Give radio programmers confidence that they’re picking the right new music for their stations.”
ALL ACCESS recently announced a partnership with SHAZAM to provide daily and weekly information (NET NEWS 4/20).