Sony BMG, Warner Music Group And Google Ink Video Deals
October 9, 2006 at 6:57 AM (PT)
SONY BMG and WARNER MUSIC GROUP and online giant GOOGLE have announced strategic business relationships designed to give GOOGLE users the ability to stream on-demand SONY BMG and WMG's extensive music video collection for free, through an ad-supported revenue sharing agreement, or to purchase videos online for download for $1.99.
GOOGLE users in the U.S. can watch thousands of music videos, artist interviews, "behind-the-scenes" footage and other artist-related content from SONY BMG and WMG. Eventually, users can also access audio-visual content from WMG through GOOGLE's partner websites in its ADSENSE NETWORK. In addition, GOOGLE will develop technology that will enable users to include certain content from companies such as SONY BMG and WARNER MUSIC GROUP in the videos they create and upload to GOOGLE VIDEO.