XHRM (Magic 92.5)/San Diego Will Flip To Purple 92.5 On Prince's Birthday
May 23, 2016 at 4:17 PM (PT)
LOCAL MEDIA SAN DIEGO Rhythmic AC XHRM (MAGIC 92.5)/SAN DIEGO has announced that on JUNE 7th, the station will once again become "PURPLE 92.5" and play nothing but PRINCE songs, to celebrate his birthday. In addition to playing 24 hours of nothing but PRINCE, the radio station will present a multitude of PRINCE-related content, including little known anecdotes and song facts. PURPLE 92.5 will also open up the phone lines and allow listeners to be a part of this celebration of PRINCE’s life and music.
XHRM PD/afternoons R DUB! commented, "On PRINCE’s birthday, instead of being sad, we come together as a community and celebrate the amazing music PRINCE has provided us with. It’s really about the listeners: their requests, their thoughts, and their stories on how the music of PRINCE has played a special part in their lives. We’re going to paint the town purple on JUNE 7th, so get ready!”
MAGIC 92.5’s digital assets will turn purple as well: including website, apps and social media.
MAGIC's first incarnation of PURPLE 92.5 took place immediately following PRINCE’s passing on THURSDAY, APRIL 21st, when the station ditched their regular programming and replaced it with the PRINCE library as the only music in rotation through the weekend.