New Nielsen Study Examines Generational Differences In Music, Radio Choices
May 25, 2016 at 3:53 AM (PT)
In new data released by NIELSEN, the differences between generations is acute when it comes to music. NIELSEN notes, "Perhaps no other form of entertainment is as different, and in many cases as polarizing, throughout the generations as music. From big band to rock and roll to hip-hop to electronic, music preference is often generational."
The study looked at the music formats and found that both Millennial and Generation X listeners prefer to tune into the modern classics of Pop Contemporary Hits, with weekly total audiences of 27.5 million and 19.3 million listeners, respectively. And regardless of the disparity with regard to the weekly cume numbers, both of these groups spend more than three hours 15 minutes tuning in to this format.
Baby Boomers, on the other hand, prefer the Adult Contemporary/Soft Adult Contemporary genre, spending more than four hours weekly listening to the smooth sounds. That group is also more disposed to listen to the News/Talk format, with about 15.7 million listeners tuning in for an average of six hours 45 minutes weekly. This compares to three hours 45 minutes for Millennials and five hours for Gen X.