This Week's Merge: Loose Tweets Sink Fleets

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "With MEMORIAL DAY upon us, it's a day set aside to honor those who have served in the past and those who continue to serve our nation.

"In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their families about the dangers of how unintended information could be leaked to the enemy during World War II: And over 70 years later, that message is even more important with today's technology.

There are challenges for every operation expected to operate in this open and connected world. But JACK HOLT, who once served as Senior Strategist of Emerging Media for the DEPARTMENT OF DEFENSE, looked at social this way:

"'If we can train soldiers to operate technical equipment and navigate the battlefield, we can also effectively train soldiers in the proper use and appropriate social media behavior.'

"And I concur. The U.S. ARMY is one of the branches that consistently coaches soldiers how to protect its reputation socially and there is much we can learn from them."

Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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