XM Ramps Up Extensive Fall Marketing
October 9, 2006 at 8:30 AM (PT)
With reports of subscriber momentum slowing, XM SATELLITE RADIO is looking to reverse the trend by launching a new multiplatform marketing campaign from recently signed creative agency LOWE NEW YORK.
The TV campaign debuts tonight during primetime hours and will also migrate to cable TV, print, interactive, direct marketing, retail and automotive channels. Initally, there will be two spots titled "Better" and "Hair" -- and both end with the line "170 channels to find what turns you on. Are you on?" For a look, just click here.