Annual #MusiCaresChallenge Kicks Off With Artist Fundraising Campaign
June 1, 2016 at 11:30 AM (PT)
DEMI LOVATO, THE AVETT BROTHERS, BACKSTREET BOYS, KRISTIAN BUSH, BRANDY CLARK, ANDRA DAY, THE LUMINEERS and TROYE SIVAN are lending support to THE RECORDING ACADEMY's MUSICARES FOUNDATION, with the launch of a grassroots social media campaign.
#MusiCaresChallenge will raise funds for the organization's critical assistance and healthcare programs aimed at supporting members of the music community in times of need. The campaign invites artists and fans to post a photo or video with their favorite album, using the hashtag #MusiCaresChallenge, make a donation to MUSICARES, and tag five friends to do the same. The monthlong challenge runs through JULY 4th. For additional information, go to www.musicares.org.
Commented MUSICARES Pres./CEO NEIL PORTNOW: "As the music industry's RED CROSS, MUSICARES is rooted in the collective spirit of the creative community, whose members have an unspoken bond and self-imposed sense of duty to one another as brothers and sisters in music, I'm humbled by the gesture made by my longtime friend and comrade, TOM DeSAVIA, who truly personified the spirit of MUSICARES when he took it upon himself to launch this grassroots fundraising campaign in 2014."