Pitchfork Music Festival Launches Voter Engagement, Mobilization Project
June 3, 2016 at 12:10 PM (PT)
The 2016 PITCHFORK MUSIC FESTIVAL, which takes place FRIDAY, JULY 15th to SUNDAY, JULY 17th at CHICAGO's UNION PARK (NET NEWS 2/19), is adding a new platform to support voter registration and engagement. The VOTER ENGAGEMENT AND MOBILIZATION PROJECT aims to make a difference in both CHICAGO and the wider PITCHFORK community.
On the local level, the festival will help to fund a nonpartisan effort by the 501(c)(3) PUBLIC ACTION FOUNDATION to register CHICAGO-area voters in traditionally underrepresented communities. Ticket buyers will be given the option to allocate $5 of their ticket cost to the voter program, while VIP guests of the festival will be required to make a monetary donation when registering for their guest pass. To make sure every eligible festival attendee is registered, PAF will also coordinate voter registration activities at UNION PARK during the event itself.
PITCHFORK will empower its passionate readership by integrating into its site and in the festival ticketing process links to online voter-registration tools for every U.S. state.
Commented PITCHFORK Pres. CHRIS KASKIE: “Charitable partnerships like this are one way we show our commitment to our community here in CHICAGO, to help our audience raise awareness and action. With this being an election year that the world is following closely and feeling strongly about, we wanted to find a way to get people involved. Through this program, not only will our readers and festival goers have new tools for engagement, but we can give an extra boost to folks doing good work on the ground here in CHICAGO.”
PAF has a long track record of leading successful efforts to increase democracy through initiatives that make it easier for citizens to register and vote.
Added PAF's LYNDA DE LA FORGUE: “We are excited to have the support of the PITCHFORK MUSIC FESTIVAL for our civic engagement program. Just as PITCHFORK brings together people from all walks of life united by music, we believe our democracy is healthier and our nation is stronger when we come together in the voting booth, too.”