Paragon Media: Radio Still The 'Cockroach Of All Media'
June 7, 2016 at 4:45 AM (PT)
In its latest blog post, PARAGON MEDIA writes, "Three headlines from today’s radio industry news remarkably capture the lightning from radio’s thunderstorm. More remarkably, radio is not only weathering the storm, it’s showing that once again, 'radio is the cockroach of all media.'”
PARAGON notes, "Radio is still the #3 medium of Millennials, and #2 of Gen X and Baby Boomers. Twenty years ago, over half of the choices on the list below didn’t exist. Thirty years ago, only radio and TV would have been on the list. Yes, most of the new media options will increase their share and radio and TV will continue to decline. But, it’s 2016 folks, and we all were told radio would be dead by now. Some still believe it, despite the facts below. 'Free' media is still in heavy use amongst all age groups, including the youngest."
See the full post here.