Westwood One, Loyal Ears Digital Partner For Fantasy Sports Offering
June 7, 2016 at 6:24 AM (PT)
WESTWOOD ONE will offer stations a white-label fantasy sports service under a new deal with LOYAL EARS DIGITAL, a press release from the latter announced TODAY (6/7). The game, starting with the 2016 NFL season and including all major sports and some non-sports events to be announced at a later date, will be offered free to participants, with national and local winners each week, and will allow stations to brand the games themselves.
LOYAL EARS DIGITAL CEO JIMMY RISK said, "WESTWOOD ONE's offering to sports and various radio formats is a ground breaking opportunity for radio to target a phenomena that has captured the fancy of AMERICA. And local radio's digital footprint just dramatically increased."
WESTWOOD ONE SVP/Affiliate Sales DENNIS GREEN added, "WESTWOOD ONE is proud to partner with the folks at LOYAL EARS DIGITAL to bring our affiliates a chance to be a part of the fantasy sports world that shows no signs of slowing. Stations and their listeners will get a chance to play fantasy sports through their favorite stations from coast to coast absolutely free while competing for unique prizes! Let the games begin.”