Pandora Updates Mobile Advertising With New 'Visual Ad Experience'
June 7, 2016 at 7:57 AM (PT)
PANDORA has introduced its new visual ad experience -- a series of native, mobile ad formats that make plan to make rich media, video and display ads more impactful and effective for marketers. It gives listeners more control over the ads they see and seeks to deliver stronger results for brands. The ads launch in beta this SUMMER with EXPRESS and the LEXUS DEALER ASSOCIATION, and will be available to all advertisers later this year.
“At PANDORA, we believe what is good for the listener is good for the advertiser,” said Chief Revenue Officer JOHN TRIMBLE. “We saw an industry-wide problem with visual mobile ads and focused on what ‘the impression’ initially set out to achieve: viewability, time spent, attention and engagement. We’re changing the game by helping advertisers think less about traditional impressions and more about the quality of each interaction."