This Week's Merge: Social Is About Self-Expression - Five Critical Data Points To Pay Attention To

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "As we have watched the rise of visual in the past couple of years, from using photos/videos to communicate in semi-real time like on SNAPCHAT - to the popularity of broadcasting in real-real-time with PERISCOPE and/or FACEBOOK LIVE, visual communication is accelerating.  

"And last week when Venture Capitalist MARY MEEKER of KLEINER PERKINS CAUFIELD & BYERS revealed her company’s annual 'Internet Trends,' she simply laid out the importance of visual as a brand.

"MEEKER's 'Internet Trends' gives us an idea of what habits our audience and our advertising partners have developed, along with those emerging habits. There is much to take away and we are going to detail the five data points to take note of."

Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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