NextRadio Data Finds Display Content Leads To Listener Growth
June 9, 2016 at 6:32 AM (PT)
According to data from NEXTRADIO, stations that display schedule content in between songs -- such as programming schedules, program imagery, and the ability to interact with a show and/or personality -- realize more listening time, more tune-ins, and increased views of all of their station visuals compared with stations that only show “Now Playing Screens” -- which show album art of the artist currently playing.
Schedule Content displays in the NEXTRADIO app increase:
- Listening Time: Schedule content stations (see example screens below) enjoy 24% more minutes per listener and an additional two minutes in average time spent listening
- In App Views: Listener views double when stations include schedule content, compared to when they use “Now Playing Screens”
- Tune-Ins: Schedule content stations have an average of 11.8 tune-ins per month, versus 10.3 for those with only Now Playing Screens
“Local listener interactions with station programs and personalities have always been a cornerstone of the radio experience, and it’s one of radio’s greatest assets. NEXTRADIO enhances the listener-station relationship by empowering our audience to engage with songs playing, on-air personalities and station content in fresh, interactive ways,” said TAGSTATION Pres. PAUL BRENNER. “We are only at the beginning of our journey to deliver an interactive radio experience. The interactive experience that schedule content and other enhanced content provides results in unique listener/user data which can be instrumental in multiple ways by: advertisers to measure campaign goals and understand radio demographics and behaviors, broadcasters to curate their programming with even greater intelligence, and producers to develop more unique listener interaction opportunities.”