Susi Elkins Named Interim GM At WKAR-TV-A-F-WDBM/East Lansing As Gary Reid Steps Down
June 10, 2016 at 4:15 AM (PT)
MICHIGAN STATE UNIVERSITY PBS affiliate WKAR-TV/EAST LANSING, MI GM SUSI ELKINS has been named interim Director of Broadcasting and GM of WKAR PUBLIC MEDIA, overseeing the TV station as well as News-Talk WKAR-A, Classical WKAR-F, and student station WDBM-F (IMPACT 89).
ELKINS, who has served as GM of the TV station since 2012 and previously held the position of Content and Community Engagement Manager for both the radio and TV stations, replaces Director of Broadcasting/GM GARY REID, who is stepping down from the position but will continue at the school and will consult on the transition. REID is a University Distinguished Senior Specialist in the Department of Telecommunication, Information Studies and Media at MSU as well as Associate Director of the QUELLO CENTER FOR MANAGEMENT AND LAW.
"MSU and this college have been fortunate to have GARY REID as director of WKAR for these five critical years in the station's long history of service to the land-grant mission," said College of Communication Arts and Sciences PRABU DAVID. "During his term, GARY eliminated a significant annual budget deficit; led a boom in the creation of new, awarding-winning original shows for television and radio; and greatly expanded opportunities for students to learn and work alongside top broadcast professionals."