IAB: Internet Ad Revenue Hits New First Quarter High
June 10, 2016 at 11:36 AM (PT)
The INTERACTIVE ADVERTISING BUREAU (IAB)'s first quarter figures for U.S. internet ad revenues show the industry hitting a new first quarter record of $15.9 billion, up 21% from $13.2 billion last year. The 21% increase is the sharpest first quarter jump in four years.
“These landmark revenues confirm the growing importance of interactive for brand marketers to reach consumers who are increasingly spending their time on digital screens,” said EVP/CMO DAVID DOTY. “Last year the industry reached its highest level of investment at over $50 billion, and this first quarter lays the foundation for what could very well be the biggest year yet for digital ad spending.”
“This year’s first quarter numbers speak to the vitality of the interactive marketplace and the power of digital to attract consumers,” said PwC US Partner DAVID SILVERMAN. PwC complies the data on an independent basis for the IAB but does not audit the numbers, which come from websites, commercial online services, free email providers, and all other entities selling online advertising.