SourceAudio Clients Benefit From New Watermarking Technology
June 13, 2016 at 12:29 PM (PT)
Since its launch three months ago, SOURCEAUDIO’s unique DETECT product has revolutionized how music in audiovisual productions is being tracked and reported for rights owners and their collection agencies. The monitoring platform uses DIGIMARC’s patented, state-of -the-art watermarking technology to decode an indelible, inaudible code hidden within a music file.
Unlike preceding fingerprinting-based monitoring solutions, SOURCEAUDIO DETECT eliminates false-positive detections, thereby ensuring 100% accuracy on detected usage.
The solution is already widely in use by many of the country’s top production music companies, music publishers, and broadcasters in need of tracking the usage of their music assets. To date, nearly 200,000 DETECTS have been recorded on behalf of SOURCEAUDIO’s various clients, with precipitous increases in monthly activity as more and more watermarked assets are being downloaded from SOURCEAUDIO’s cloud-based delivery platform.
DETECT users range from heavyweight production music libraries like MEGATRAX MUSIC and 5 ALARM MUSIC, to boutique trailer music companies like PITCH HAMMER MUSIC.
MEGATRAX MUSIC Pres./CEO RON MENDELSOHN said: “We recently started using SOURCEAUDIO DETECT and look forward to continuing to use this new technology to help us better understand where and how our music is being used. The fact that the system provides the type and context of the usage is a great step forward over earlier technologies.”
Added SOURCEAUDIO EVP Intellectual Property & Business Development HUNTER WILLIAMS: “We couldn’t be more pleased with the interest and adoption by many top industry players of this game-changing solution. We developed DETECT with all stakeholders in the music licensing supply chain in mind, including publishers, broadcasters and PROs like ASCAP, BMI and SESAC. That means our focus was always to ensure accurate and intuitive data that works within today’s performance reporting framework – instead of competing or conflicting with that pre-existing framework.”