Integr8 Research: Three Tips For Using Shazam
June 14, 2016 at 12:50 PM (PT)
INTEGR8 RESEARCH continues its study of SHAZAM with its latest offering, suggesting three tips for radio programmers looking to effectively use the app here. Three specific recommendations on how to use SHAZAM alongside your new music research and other music popularity measures in your programming arsenal:
1) Use SHAZAM to spot potential hits that are on the edges of your format: SHAZAM is most effective in predicting hits on songs that are big in formats other than Top 40, including EDM, as well as songs sonically different than your typical mainstream hit.
2) Don’t rely exclusively on SHAZAM to spot potential hits: Be sure to also look for songs that are big on streaming to find potential hits. Songs that break first on streaming aren’t going to show up early on SHAZAM.
3) Don’t look to SHAZAM to tell you which songs listeners still love: Customized new music research remains the most reliable tool to tell you when your audience loves a song and when they’re ready for you to move on to something new.
INTEGR8 RESEARCH will hold its webinar on "HOW SHAZAM CAN HELP YOU PREDICT HITS," on WEDNESDAY, JUNE 22nd at 2p (ET), when they will go deeper into their analysis of SHAZAM’s track record of predicting hits and provide hands-on tips radio programmers can use immediately as a part of their new music programming toolbox. Register for the webinar here.