Jacobs: The Marketing Magic Of The 'Single Line'
June 15, 2016 at 5:31 AM (PT)
On the latest offering on the company JACOBLOG, JACOBS MEDIA Pres. FRED JACOBS writes, "We often think of APPLE’s amazing run over the past 20 years as a series of innovative gadgets that have been perfectly timed to captivate our media lives. From the iPOD to the iPHONE to the iPAD, APPLE seemingly comes up with just the right device at the right time. (We’ll see if Watch ends up joining this iconic list of tech accomplishments.)
"But their success is more about the feeling we get from their brand that it is about gadgetry. Anyone can make a smartphone, but the APPLE value proposition speaks to a deeper marketing mission. Speaker, author, and consultant SIMON SINEK summed this up best during a TED TALK a few years back, “Start With Why.” He clearly laid out the tenet that consumers don’t buy what you do – they buy why you do it."
Read the full blog post here.