iHeartMedia Brings First Programmatic Private Marketplace For Digital Radio To The U.S. Powered By Adswizz
June 20, 2016 at 7:13 AM (PT)
iHEARTMEDIA will launch the first programmatic private marketplace for digital radio in the U.S. The private marketplace will allow select programmatic buyers to access iHEARTMEDIA’s radio inventory across its digital properties on iHEARTRADIO. Agencies and brands will be able to programmatically target iHEARTRADIO’s audience using a combination of first and third party data segments.
"Audio has a significant and growing role in the lives of today's consumers and iHEARTMEDIA is committed to evolving the ways marketers can reach and influence their target audience through our audio channels," said Pres./Programmatic and Data Operations BRIAN KAMINSKY. "Offering a programmatic approach to buying iHEARTRADIO's digital listening audiences is a natural extension of our direct sales and broadcast programmatic initiatives and further enables us to capture even more of the $20 billion in ad spending that is projected for 2016."
“We’re thrilled to work with iHEARTMEDIA to further advance the rise of programmatic in the digital audio space,” said ADSWIZZ CEO ALEXIS VAN DE WYER. “iHEART‘s unique audience reach, its brand relationships and its appetite for innovation makes it a perfect fit to be the first digital radio private marketplace. Their decision to launch a private marketplace is also perfectly timed as a growing number of agencies have been eager to start buying digital audio programmatically.”