Lakana Joins NAB's Pilot To Advance Broadcast Technology And Innovation
June 20, 2016 at 7:43 AM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS (NAB) and LAKANA, an enterprise technology, content management and monetization platform, has joined on its PILOT coalition as the eighth charter member. PILOT brings together leading-edge companies, organizations and educators to advance broadcast technology and innovation.
NAB’s PILOT coalition consists of broadcasting and technology stakeholders, such as new media broadcast operators, measurement and attribution companies, advertising partners and technology providers. Among other goals, PILOT’s working groups and committees strive to drive the creation and implementation of new technologies and solutions for the media industry.
“We are pleased to welcome LAKANA as a charter member of PILOT as we work to connect traditional and new media partners to drive innovation,” said NAB EVP/Chief Technology Officer SAM MATHENY. “Forward-thinking companies like LAKANA are creating solutions to help media companies succeed in today’s rapidly changing business environment, and through PILOT, we hope to leverage their collective expertise to help our industry thrive in today’s new media landscape.”
“We are grateful to have the opportunity to be a PILOT program charter member,” said LAKANA Head Of Revenue ELIZABETH OSDER. “LAKANA is committed to collaborating with leading technology partners to deliver smart, data-driven platform solutions that improve our customers editorial and business performance. We look forward to working together with NAB and PILOT members to bring new technology and innovation to our industry.”