WEA Forms Warner Music Artist Services, Names Matt Young EVP
June 20, 2016 at 11:15 AM (PT)
WEA CORP. has combined all of its direct-to-fan and merchandise capabilities into one, newly formed division called WARNER MUSIC ARTIST SERVICES. The group will be led by WMG SVP/Global Artist Solutions MATT YOUNG, who has been promoted to WARNER MUSIC ARTIST SERVICES EVP.
The new division will bring together WEA’s entire ancillary rights operations with ARTIST ARENA, which WMG acquired in DECEMBER 2010. The ARTIST ARENA brand will be retired, with all of the company’s staff moving over to the new group, creating a single team with expanded expertise and resources. The division will offer a comprehensive suite of ancillary rights services for recording artists, encompassing direct-to-fan e-commerce, fan-clubs, website design, ticketing, merchandising, marketing, account management, and data research & analysis.
“We are committed to constantly improving the services we provide to artists and I believe in this current environment, our newly unified structure will enable us to move faster and experiment more,” WEA Pres. MATT SIGNORE said. “It’s no secret how amazing MATT YOUNG is, I know he’s going to bring the teams together and drive this growing part of our business forward.”
“We’re evolving what it means to run an integrated artist branding campaign. We’re a one-stop solution made up of the best Tour & VIP experts, branding specialists, web designers, CRM marketers, analytics teams and merchandise staff in the business,” YOUNG said. "I’m so excited to work with the artists and all the folks on this new team.”