NAB PILOT Program Launches 'Innovation Challenge'
June 21, 2016 at 10:38 AM (PT)
The NAB's PILOT program has announced its Innovation Challenge, looking for entries to answer the question “How can local television and radio broadcasters engage their communities with next generation content on any device, whether big, small or moving?” The entries need to show creative ways to "leverage technological advances in the production, distribution and display of engaging content," the organization said in a press release.
The winner, chosen from 10 semi-finalists, will receive $20,000; second place will earn someone $15,000 and third place will get $10,000, with the money intended to assist with making prototypes of the entries. Entries should show a title, concept description, illustration, and simple business case explaining the concept’s viability; the entries also must address the challenge question. The judges will evaluate the entries for creativity, viability, and value proposition or both broadcasters and consumers.
“The broadcast industry is continuously evolving and exploring new ways to produce and deliver engaging content,” said PILOT Exec. Dir. JOHN CLARK. “The PILOT Innovation Challenge works to identify creative ideas and offer solutions and strategies that benefit broadcasters and consumers alike.”
Find out more and enter here.