UMG Nashville Taps Gary Keffer As Dir./Strategic Marketing
June 22, 2016 at 9:59 AM (PT)
UNIVERSAL MUSIC GROUP (UMG) NASHVILLE has added GARY KEFFER as Dir./Strategic Marketing to help facilitate artist and brand partnerships for the entire UMG NASHVILLE roster of artists. KEFFER joins UMG NASHVILLE from his most recent role as REMINGTON ARMS COMPANY Dir./Media and Partnerships where he managed media strategy for broadcast, print, and digital platforms as well as handling media sponsorships and product placement for films such as "American Sniper" and "Jurassic World."
"GARY is going to be a strong addition to our strategy and partnership marketing teams," said UMG NASHVILLE VP/Marketing BRAD TURCOTTE. "His knowledge of brand collaborations will be a huge asset to our team and artist roster." Noted KEFFER, "I am truly honored to join UMG NASHVILLE. The depth of talent on the artist roster plus the proven success with fans is without equal. I'm looking forward to working with BRAD and his team creating opportunities to unlock even more value in the artists and their music." Congratulate KEFFER here.