Veritone Powered By Westwood One Launches
June 29, 2016 at 2:29 AM (PT)
WESTWOOD ONE has introduced a new service for local radio stations which allows them to optimize ROI, increase market share, increase revenue, and improve accountability. VERITONE POWERED BY WESTWOOD ONE, a partnership between WESTWOOD ONE and VERITONE MEDIA is a cloud-based cognitive audio platform that automates the capture and tagging of content and live read endorsements, making them accessible to advertisers in near real-time. VERITONE POWERED BY WESTWOOD ONE also provides digital amplification across search and social media and extends the reach of podcasts, on-demand audio, streaming, and website content.
“VERITONE is one of the most innovative companies in the radio industry”, said WESTWOOD ONE COO CHARLES STEINHAUER. “This partnership will allow our affiliates the ability to make voiced reads for advertisers, in-program interviews, commercial audio, and native brand mentions searchable. This is huge.”
VERITONE MEDIA Pres. RYAN STEELBERG said “VERITONE’s Cognitive Media Platform (CMP) provides a unified cloud-based solution available for broadcasters and media firms to Capture, Index, Search & Discover, as well as Share & Extend broadcast and digital content. The platform was specifically architected to fully empower the entire organization with near Real-Time intelligence, from sales and programming to administration.”
Stations interested in learning more about VERITONE POWERED BY WESTWOOD ONE, can contact TODD ALAN at TAlan@westwoodone.com or (212) 735-1107.