Apple, Cirque Du Soleil Bow New Video, Beatles Top One Billion Streams

Beatles Love

APPLE CORPS LTD and CIRQUE DE SOLEIL have partnered to produce a new music video for "While My Guitar Gently Weeps" (LOVE Version), premiering TODAY exclusive on VEVO. 

The video represents the re-staging of GEORGE HARRISON’s iconic BEATLES song especially for the 10th anniversary of THE BEATLES LOVE by CIRQUE DU SOLEIL at THE MIRAGE HOTEL & CASINO in LAS VEGAS. The launch accompanies news that THE BEATLES songs have been streamed more than one billion times within the six months since the band’s launch on streaming services worldwide last DECEMBER 24th.

Directed by DANDYPUNK, ANDRE KASTEN and LEAH MOYER, the video highlights new artistic and performance elements from the song’s LOVE show presentation. Throughout the video, DANDYPUNK’s hand-drawn illustrations connect LOVE’s performer, EIRA GLOVER, with projected imagery in a series of ethereal settings. All effects were created using projection mapping and captured live, in-camera. No post production CGI was used.

The video honors the memory of THE BEATLES late producer SIR GEORGE MARTIN and HARRISON. MARTIN’s “While My Guitar Gently Weeps” (LOVE Version) string arrangement and recording session at AIR STUDIOS in 2006 were his final pieces of work in a legendary career that spanned more than five decades.

“While My Guitar Gently Weeps” (LOVE Version) is featured on THE BEATLES’ multi GRAMMY-winning LOVE album, the audio companion to THE BEATLES LOVE by CIRQUE DU SOLEIL, which opened on JUNE 30th, 2006. To create the show’s lush soundscape, producers SIR GEORGE MARTIN and son GILES worked at ABBEY ROAD STUDIOS with the entire archive of BEATLES master recordings. THE BEATLES LOVE will stage a special 10th anniversary celebration performance on THURSDAY, JULY 14th.

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