iHeartMedia/Charlotte Launches Latin Music Ke Buena 98.7 With Martz Media
June 30, 2016 at 12:37 PM (PT)
IHEARTMEDIA CHARLOTTE has inked a multiyear agreement with MARTZ MEDIA INC. to launch the new Contemporary LATIN Music station KE BUENA 98.7 FM (formerly FOX SPORTS 98.7). Featuring a mix of local and national on-air personalities such as ROGER "EL COMANDANTE" MARTINEZ, the new KE BUENA 98.7 will serve the growing HISPANIC/LATINO community in the area.
iHEARTMEDIA Pres./CAROLINA Region DAVE CARWILE commented: “We are very excited to have the opportunity to help support and broaden the entertainment spectrum for the Hispanic/Latino community in the CHARLOTTE area and we look forward to Mr. MARTINEZ’s success with the NEW KE BUENA 98.7 FM.”
MATZ MEDIA Pres. ROGER MARTINEZ added: “We’re thoroughly excited in being able to provide our CHARLOTTE Hispanic community a diversified taste in Hispanic radio programming. CHARLOTTE has grown substantially these past several years, including its Hispanic /Latino population. From huge community events to the overwhelming positive audience response, we've seen such great activity coming from CHARLOTTE and we're excited to be part of the community and provide a fresh music and community engagement perspective to the Hispanic and Latino population in the area."
MARTINEZ has over 35 years of radio experience programing to the Hispanic and Latino communities throughout the SOUTHEAST.