KRG Rolls Out Katz Mobile
October 11, 2006 at 1:07 PM (PT)
KATZ RADIO GROUP has launched KATZ MOBILE, a new division stemming from its partnership with mobile-marketing firm HIPCRICKET. DENNIS JACKSON will run the unit as Dir./Sales; he had been Manager of KATZ EVENT MARKETING since 2001.
"Mobile messaging has become the fastest-growing communications medium in the country," says KRG Pres. MARK GRAY. "By partnering radio with mobile messages, we believe we can increase revenues for our client stations. DENNIS is an expert on the mobile-messaging industry, and he will work with our advertisers to make mobile a part of their future campaigns."