It's Official: KOSO/Modesto Flips To Country As '92.9 The Big Dog'
July 1, 2016 at 10:51 AM (PT)
ALL ACCESS rumored it earlier TODAY (7/1) and now iHEARTMEDIA has made it official, flipping Hot AC KOSO (B93)/MODESTO to Country at 12n (PT). Branded as "92.9 THE BIG DOG," OLD DOMINION's "Snapback" kicked off a JULY 4th weekend of 84 commercial-free, nonstop hours of music."
“The heart and soul of Country music has always been about telling a story, and on '92.9 THE BIG DOG,' listeners will hear top-shelf artists and rising Country stars singing their stories," said iHEARTMEDIA/CENTRAL CALIFORNIA and MODESTO Pres. JEFF NEGRETE. "'92.9 THE BIG DOG' will be presented with high energy and tremendous fun!” The new weekday lineup will include PREMIER’s syndicated “THE BOBBY BONES SHOW” in mornings, GREG LANE in middays, and CHRISTINA MARTINEZ in afternoons.
“I’m thrilled to bring '92.9 THE BIG DOG' to my hometown," said iHEARTMEDIA/MODESTO SVPP LOUIS CRUZ. "There’s never been anything like it on the radio here in MODESTO!”
Stream "THE BIG DOG" here.