Jacobs Asks: Did The Autonomous Car Just Hit A Speed Bump?
July 5, 2016 at 6:29 AM (PT)
In his most recent JACOBLOG post, JACOBS MEDIA Pres. FRED JACOBS writes, "The recent news that a TESLA driver was involved in a fatal accident while using his Model S in Autopilot mode made headlines last week. And for many people who were already on the fence about this technology, this accident confirms their suspicions about the lunacy of the self-driving movement. The driver, JOSHUA BROWN, turned out to be a TESLA fan boy. He even made videos showing just how easy and safe it was to drive his electric car without using his hands. Until it wasn’t."
JACOBS asks, "So does this high-visibility death set back autonomous cars?" and notes, "TESLA, responding to this tragic accident, noted the company had logged 130 million autonomous miles without a fatality, compared to every 94 million miles of normal driving in the U.S. Interestingly, the story of BROWN’s death and the outcry about the safety of self-driving cars runs counter to BMW‘s announcement last week they’ll have their own version of autonomous vehicles on the road by 2021, the first automaker to call its shot with the technology. The BMW technology will be different than TESLA’s, a collaboration with INTEL and MOBILEYE. The BMW version is slated to be used in the iNEXT, the car that will replace the 7-Series 'Bimmer,' and claims to handle the circumstance that led to JOSHUA BROWN’s TESLA death."
"So where does the auto industry stand on autonomous cars and what do these conflicting stories mean?" JACOBS continues. "ROGER LANCTOT of STRATEGY ANALYTICS is known as the most connected guy in the connected car industry. This past weekend, I asked him for his forecast on this technology, and what it means to radio?"
Check out the Q&A session here.