Research Director, Inc.: Exclusive June PPM Analysis For New York., L.A., Chicago, S.F., Dallas
July 5, 2016 at 1:55 PM (PT)
As the temperatures and humidity continue to rise, we are all slowly succumbing to the tranquilizing effects of the JUNE swoon. That or the Ratings Experts from RESEARCH DIRECTOR INC. are having those flashbacks they promised us. Still, we remain resolute in our mission to bring you the latest radio ratings with a heavy dose of real numbers – courtesy of the math mavens from XTRENDS –- and a soupcon of perspective. This month’s focus is on the survey that covered 5/19 through 6/15. The so-called JUNE book featured the beginning of graduation season, the full-blown summer inception known as MEMORIAL DAY and the heating up of the baseball season. We’re dealing with a lot of stuff here.
NEW YORK: The Lite Touch
There was a bit of re-shuffling among the top stations in the 6+ game of thrones this survey. iHEARTMEDIA AC WLTW (LITE) was still king in the north as it was #1 for the fourth consecutive survey (6.4-6.4). SBS Tropical WSKQ (MEGA) returned to the six-share range (5.1-6.0) after a two-month absence and was rewarded with the three-step jump to #2. iHEARTMEDIA Top 40/M WHTZ (Z100) moved up to #3 with its best book in exactly a year (5.4-5.5) while CBS RADIO Classic Hits WCBS-F ended a two-book run (5.7-5.4) and dropped a couple of slots to #4. EMMIS Urban AC WBLS also took two steps back – to #5 (5.6-5.3). Elsewhere on the chart there were a couple of stations making moves. iHEARTMEDIA Top 40/M WKTU had its best performance since FEBRUARY (3.5-4.1) to move up to #8. CBS RADIO Top 40/M WBMP (AMP) had its highest score in over a year (2.8-3.3) to step forward to #10.
After a couple of months with smaller numbers, WSKQ rebounded nicely this time to claim the 25-54 iron throne for the sixth book in a row. #2 WHTZ remained a lady in waiting with a flat book while iHEARTMEDIA Urban WWPR (POWER) took firm possession of #3 with a slight increase. WBLS was off slightly but managed to move up to #4. Meanwhile, WLTW posted its lowest score since FEBRUARY to drop two places to #5. iHEARTMEDIA Classic Rock WAXQ (Q104.3) had its best showing since OCTOBER to move up to #6.
For the third time this year – and first since FEBRUARY – WSKQ hit double digits 18-34. This kept the station in first for the second book in a row. WHTZ remained at #2 despite losing a chunk of share. Two arch rivals met up at #3. EMMIS Top 40/R WQHT (HOT) ended a two-book run as it dropped from a tie at #2 while WWPR advanced from #4 with a slight increase. WLTW remained entrenched at #5 despite landing its lowest number since NOVEMBER. WBMP moved up to #6 with its highest score since OCTOBER and was partnered with WAXQ, which moved up from #7 despite a small loss.
The top five 18-49 remained relatively untouched from last month. WSKQ was #1 again as it bounced back from a down book. WWPR became the sole occupant of the #2 position with its best book since OCTOBER. WHTZ stepped back to #3 with a slight decrease. WLTW had its lowest share in over a year but managed to repeat at #4. WQHT also returned at #5 with a small decrease. WKTU moved up to #6 with its best performance since FEBRUARY.
LOS ANGELES: Do The Tighten Up
Appropriate enough for a city of stories, this is a tale of two clusters. While the top five 6+ remained unchanged from last survey, the race got a bit tighter. Leading the way was iHEARTMEDIA AC KOST, which was down slightly (5.4-5.3). Moving up to a close #2 was iHEARTMEDIA Top 40/M KIIS (KISS), which was up a bit (4.9-5.1). Dropping back to #3 was iHEARTMEDIA Hot AC KBIG (MY FM) (5.1-5.0). We did mention this was about two clusters and, true to form, the next two slots fulfilled that promise. CBS RADIO Urban AC KTWV (THE WAVE) was flat and remained at #4 (4.7-4.7). It was just ahead of cluster mate CBS RADIO Classic Hits KRTH (K-EARTH) at #5 (4.6-4.5).
Like the previous demo, 25-54 was pretty much a two-team race. KBIG was flat but still #1 but cluster sister KIIS was up slightly at #2 and closed the gap to the narrowest of margins. CBS RADIO Adult Hits KCBS-F (JACK) moved up three places to #3 with its best performance in over a year. KRTH was flat and fell back to #4. Two stations came in at #5. iHEARTMEDIA Alternative KYSR (ALT 98.7) also fell from #3 and was joined by a flat KTWV, which moved up from a tie at #7. KOST had its lowest total in over a year to drop four stories to #7.
The 18-34 race couldn’t be any tighter. Mainly, because the two leading stations were tied. KYSR remained in place from last month but it ended a four-book run. KIIS was also down but managed to move up from #2 to forge the tie. KBIG was flat and happy at a somewhat distant #3. CBS RADIO Top 40/M KAMP (AMP) also remained in place – at #4 – but with its highest score in over a year. EMMIS Top 40/R KPWR (POWER) had its best showing since NOVEMBER to remain at #5 and open up a wider lead over its arch nemesis iHEARTMEDIA Urban KRRL (REAL 92.3), which did move up to #6 with a slight increase.
The 18-49 demo was also a two-horse race. KIIS was flat for the second book in a row but was also #1 for the sixth straight survey. KBIG was up slightly to inch closer at #2. KCBS-F had its best book in over a year to leap five spaces to #3. This bumped KYSR back to #4 where it was partnered with KTWV, which moved up from #6 with its best performance in over a year. Also partnered at #4 was KAMP, which moved up four spaces with its best book since October. KOST dropped three places to #7 with its lowest score since OCTOBER. The brief moment in the sun for UNIVISION Spanish Contemporary KLVE (K-LOVE) came to an abrupt end as the station dropped four places to a tie at #9.
CHICAGO: V Vaults
Sometimes slow and steady actually does win the race. Case in point: iHEARTMEDIA Urban AC WVAZ (V103) was flat (6.1-6.1) yet moved up to #1 6+. This was likely aided by the fact that CBS RADIO News WBBM-A reported its lowest number since OCTOBER (6.4-5.8) to drop back to #2. HUBBARD Hot AC WTMX (MIX) was up slightly (4.9-5.0) to remain a fixture at #3. iHEARTMEDIA Top 40/M WKSC (KISS) had its best outing in over a year (3.9-4.4) to take one small step forward to #4. The CUBS continued to buoy CBS RADIO Sports WSCR (THE SCORE) even though the station slipped back to #5 (4.2-4.1). iHEARTMEDIA Hot AC WLIT (MY FM) dropped back to #6 with its lowest mark since NOVEMBER (3.9-3.7). Showing some dramatic growth was CBS RADIO Top 40/M WBBM-F (B96), which advanced seven spaces to a tie at #9 with its best book since AUGUST (2.7-3.4).
Ever since the calendar turned to 2016, WTMX has been #1 25-54. That trend continued as the station had a healthy increase. WVAZ had its lowest share since AUGUST. The station remained at #2 but fell well back of the leader. WKSC had its best showing in exactly a year to become more of a factor at #3. Three stations were bound together at #4. iHEARTMEDIA Urban WGCI was down slightly to remain in place. WBBM-A was up slightly to move up from #5. CUMULUS Alternative WKQX advanced from a tie at #12 with its highest score since NOVEMBER. WBBM-F was hot in this demo, as well, posting its best number since AUGUST and climbing eight spots to #7.
2016 has also been a good year for WGCI as the station has been #1 18-34 in every book so far. The station was up slightly this time. Second-place WKSC moved up to within a half share of the lead with its second consecutive up book. WBBM-F moved up three places to #3 – its highest rank since JANUARY – with a healthy increase of share. WTMX was off a bit to drop back to #4 where it was paired with WKQX, which moved up one spot with its best showing since DECEMBER. iHEARTMEDIA Country WEBG (BIG) was up to #6 with its fourth straight up book and its biggest share in over a year. UNIVISION Regional Mexican WOJO gave back almost all of last month’s big gain and fell four places to #8.
For the sixth straight survey, WTMX was #1 18-49. WKSC moved up to a relatively close #2 with its highest score in exactly a year. WGCI dropped back to #3 with its lowest total since DECEMBER. WVAZ was up slightly to remain at #4 where it was joined by WKQX, which advanced from #6 with a strong book. WBBM-F had a rather large increase in share, which moved the station up to #6. WOJO dropped two places to #7 with its lowest score in over a year.
SAN FRANCISCO: Giant Sized
For the fourth straight survey, the top three slots 6+ were occupied by stations that did not play music. The way was led by CUMULUS Sports KNBR-A, which was #1 for the third book in a row (6.8-6.7). CBS RADIO News KCBS-A was flat and steady at #2 (5.4-5.4). Meanwhile, KQED INC. N/T KQED remained at #3 with a slight increase (4.8-4.9). Then came the songs. ENTERCOM AC KOIT held steady at #4 but with its lowest share in over a year (4.3-4.0). iHEARTMEDIA Hot AC KIOI (STAR) was flat but managed to move up to #5 (3.9-3.9). This displaced its cluster brother iHEARTMEDIA Top 40/M KYLD (WILD), which dropped back to #6 (4.0-3.8). Busting a big move was CBS RADIO Top 40/M KMVQ (NOW). The station had its best performance since NOVEMBER (3.0-3.5) to advance five places to #7.
Having the best team in the NATIONAL LEAGUE WEST is a nice boost for your ratings. KNBR-A was #1 25-54 for the third straight survey and posted its highest run total in over a year. KYLD remained at #2 but with a down book and found itself more than a share and a half behind the leader. CBS RADIO Hot AC KLLC (ALICE) was off slightly but managed to move up a spot to #3. KOIT again had its lowest total in over a year to fall back to #4. KQED was off slightly but held steady at #5. KMVQ had a big gain to move from a tie at #10 to #6.
For the first time since NOVEMBER, KYLD was #1 18-34. Its slight increase, combined with cluster mate iHEARTMEDIA Top 40/R KMEL’s lowest share since Santa was cruisin’ the streets, caused the stations to switch positions. And then there was everyone else. CBS RADIO Alternative KITS (LIVE 105) moved up to #3 with a modest increase. Three stations were vying for the coveted title of #4. ENTERCOM Top 40/R KRBQ (Q102) dropped a chunk of share and fell back from #3. KMVQ moved up from #5 with its highest score since DECEMBER. KIOI advanced from #6 with a small increase. UNIVISION Regional Mexican KSOL (QUE BUENA) remained at #7 as it rebounded from a down book.
Make it four 18-49 wins in a row for KYLD. The station posted its lowest share of the run but still held a comfortable lead over the two stations locked together at #2. KMEL was stationary with its lowest score since OCTOBER while KNBR-A moved up a spot despite a slight decrease. KMVQ jumped four places to #4 with a solid increase. KLLC was flat but moved up a spot to #5 where it was joined with KIOI, which moved in from #7 with a slight increase. KRBQ fell three places to #7 with its lowest total since FEBRUARY. KOIT also dropped three spots, landing at #8.
DALLAS-FT.WORTH: K-Love Is The Drug
Beginning with the DECEMBER survey, CBS RADIO Classic Hits KLUV (K-LOVE) launched a three-book run atop the 6+ leaderboard. Of course, much of the credit could be given to the big guy in the red suit but who can ever be sure? This time, however, the station returned to #1 with its regular format, posting its best number since JANUARY (6.1-6.3). Part of the station’s rise was fueled by iHEARTMEDIA Top 40/M KHKS (KISS), which fell back to #2 with its lowest total since DECEMBER (6.2-5.9). CUMULUS Country KPLX (THE WOLF) was flat but took sole possession of third place (4.7-4.7). iHEARTMEDIA Classic Rock KZPS (LONE STAR) inched up to #4 despite a slight decrease (4.6-4.5). SERVICE Urban AC KRNB dropped back to #5 (4.7-4.4). No other station was less than a half share behind that quintet.
The status remained quo 25-54 as KHKS remained #1 with its highest share since FEBRUARY. #2 KLUV was up slightly but was a half share behind the leader. CUMULUS Sports KTCK-A (THE TICKET) was up for the sixth straight survey to remain a close #3. If you looked back exactly a year, you’d see that the station has exactly doubled its share since then. KZPS was off slightly but held steady at #4 while UNIVISION Regional Mexican KLNO (QUE BUENA) remained at #5 despite posting its lowest score since SEPTEMBER. KPLX was close behind at #6 as it had a small increase. CBS RADIO Adult Hits KJKK (JACK) moved up three spots to #7 with its best showing since FEBRUARY.
KHKS continued to lap the field 18-34. The station was up a bit and led by three and a half shares. The trail position belonged to RADIO ONE Top 40/R KBFB (THE BEAT), which moved up from a tie at #4 as it ended a three-book slide. CBS RADIO Regional Mexican KMVK (LA GRANDE) had a huge increase. The station posted its best number in over a year to jump from #12 to #3. KLUV remained at #4 with its best Frosty-free share in over a year. There was a foursome on the #5 tee. iHEARTMEDIA Active Rock KEGL (THE EAGLE) fell from #2 with its lowest total since NOVEMBER. Both KPLX and iHEARTMEDIA Hot AC KDMX (NOW) advanced from #6. CBS RADIO Sports KRLD-F was up for the fourth book in a row to jump eight places in the standings thanks to its highest score since OCTOBER. KLNO fell from #3 to #10 with its lowest share in over a year.
To no one’s surprise, KHKS was the repeat winner 18-49 and held more than a two-share lead over KLUV, which moved up to #2 with its best non-holiday music-influenced share in over a year. KJKK used a rather large increase to propel itself forward six paces to #3. KTCK-A was off slightly to drop back to #4. KLNO remained at #5 even though it was down for the third book in a row. It was joined in that space by KZPS, which took one step forward despite a slight decrease. KEGL ended a two-book run and dropped from #2 to a tie at #7.
As you recover from too much barbeque and beer, take solace in knowing that the Ratings Experts from RESEARCH DIRECTOR INC. have more tricks up our collective sleeves. We will return shortly with a deeper dive into the data from HOUSTON, WASHINGTON, DC, PHILADELPHIA, ATLANTA and BOSTON. In your spare time, feel free to reach out to us if you need any assistance in making sense out of your numbers.