SBS' LaMusica, Bunim/Murray Announce Digital Content Development Pact
July 6, 2016 at 12:44 PM (PT)
SPANISH BROADCASTING SYSTEM’s LaMUSICA has entered into a strategic content development agreement with reality TV company BUNIM/MURRAY PRODUCTIONS to develop and produce digital content for its website and mobile app, which serve the LATINO market.
The new programming, which will include music, lifestyle and infotainment short-form content, will be available to the general public later thsisummer. The video programming will complement SBS’ internally developed mobile video content efforts currently underway and build on its group of 17 radio stations, including WSKQ (LaMEGA)/NEW YORK, WXDJ (EL ZOL)/MIAMI, WMEG (LA MEGA)/PUERTO RICO and KLAX (LA RAZA)/L.A., among others. LaMUSICA currently offers simulcasts of all of SBS’ radio stations, extensive curated playlists based on genre, moods, activities and DJ selections, personalization tool MY RADIO, and algorithmic playlists with access to over 23 million songs.
Commented SBS INC. EVP Digital Media Strategy JESUS LARA: “We are very excited to work with GABRIELA and the BMP team in extending the rich and immersive mobile entertainment experience delivered by LaMUSICAL. In BMP, we found a content development partner that clearly understands our vision. This partnership will allow us to accelerate the time to market for our highly differentiated, next-generation release of LaMUSICA.”
Added BMP LATIN VP GABRIELA COCCO-SANCHEZ: “We are thrilled to be working with JESUS and his team on this very ambitious project. Our content focus is centered on optimizing for the mobile experience, and together we will deliver engaging mobile-centric video content that will further differentiate LaMUSICA from everything else currently available to the HISPANIC audience.”