Research Director: No Time For Radio To Be Silent
July 12, 2016 at 7:43 AM (PT)
In a new blog post, RESEARCH DIRECTOR Radio Sales Research Manager KATHRYN C. BOXILL writes, "One thing that remains true to this day is the power Radio can have when present and engaged in what is occurring in and around our communities. With the recent tragic events taking place across our country, whether human or weather-related, the people need to hear from their local officials, police chiefs, community leaders, RADIO PERSONALITIES, etc. Listeners also need to hear from those directly affected so their stories can be heard and understood. This open dialog, when done with respect, integrity, and compassion, can lead to a better understanding. It can also hopefully lead to what one can do as a concerned community resident. That can range from how can I help those in need, how can we hold those accountable, where am I going to get clean water, how can I get help for my displaced family, to how can I keep my children/family safe."
BOXILL continues, "Oftentimes listeners may not know where to turn for help or solutions. This is where Radio can play a profound role in terms of on-the-spot programming greatly benefiting the communities they serve. It is your duty to do so. It is the Radio personalities’ duties to do so. And, yes, it does require people who are about the people. It does require those who are not afraid of the 'what ifs' if they get too entrenched in the controversial issues we find ourselves in. Sure, Radio is here to entertain. But, let’s be clear that Radio is also here to inform, educate, and LEAD. You may have some listeners who will tune out. You may have community leaders attempt to silence you. However, to be silent while continuing to just play music or the gossipy segments would be a total disservice to the people who you want to tune in day in and day out."
Read the full post here.