This Week's Merge: People Are Spending More Time With #PokemonGo Than With Instagram And Snapchat
July 12, 2016 at 12:58 PM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "NINTENDO's #POKEMONGO is taking the world by storm. It's the latest phenomena - people in the real world trying to catch creatures in a fake one.
"What's crazy is that the app launched just last week and already has close to more daily users than TWITTER and more time spent than most social networks.
"If you’re like me and have zero interest in chasing fake creatures, set up a food and water stand in your city’s POKEMONGO hotspots –- be of service. But be a part of this."
Read more about being part of #POKEMONGO in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.