SCBA: Listener Growth For AM Radio In Los Angeles Is Surging
July 13, 2016 at 4:53 AM (PT)
It may not be the case across the rest of the country, but LOS ANGELES is still loving its AM radio. THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION has released new info based on NIELSEN data showing an uptick of 6.7% year-over-year cume in radio’s top revenue market.
Average weekly cume persons for 20 AM stations in the LOS ANGELES metro jumped from 2.8 million in the WINTER of 2015 to a little over 3 million in WINTER 2016.