iHeartRadio Opens Its Doors To NPR Member Stations
July 14, 2016 at 7:40 AM (PT)
NPR will allow its member stations to make their live News/Talk programming available via iHEARTRADIO. Through this agreement, more than 260 NPR member stations will have the opportunity to stream their live programming on iHEARTRADIO, which is available across more than 80 unique device platforms.
In support of the public radio mission, all stations that join iHEARTRADIO will also have access to 50% of their individual iHEARTRADIO landing page's digital banner inventory to encourage listeners to donate and directly support the station's public programming.
"The addition of NPR's member stations helps to create even more signature audio content for iHEARTRADIO listeners," said iHEARTRADIO & iHEARTMEDIA NETWORKS Pres. DARREN DAVIS. "By joining forces, it is the perfect way for public radio stations to reach listeners on new platforms and to provide iHeartRadio users with additional high-quality News Talk programming wherever they are."
"As part of our commitment to meeting audiences wherever they may be, this agreement provides another option for audiences to find public radio on their preferred listening platforms," said NPR DIGITAL SERVICES Managing Dir. STEPHANIE MILLER.
"iHEARTRADIO has been a valuable partner in helping us deliver and promote the content audiences most want, from THE CURRENT's PRINCE music marathon, to our kids' stream ROCK THE CRADLE to GARRISON KEILLOR's final broadcast as host of A PRAIRIE HOME COMPANION," said AMERICAN PUBLIC MEDIA Dir./Digital Partnerships and Business Development DIANA FLOTTEN.