Bridge Ratings: 'The Benefits Of Using Streaming Data To Pick Music'

New Blog Post

On a new blog post, BRIDGE RATINGS writes, "As on-demand music streaming has become THE manner in which most folks consume music these days, BRIDGE RATINGS has found a growing group of radio station clients that rely on the weekly data we provide. The reason our on-demand streaming clients align their music rotations closely with our on-demand music streaming data is because it works.

"80% of our clients with at least six months using our data have seen the following improvements in audience:

• Increased daily listening occasions
• More minutes spent listening with each occasion
• Increasing daily and weekly cume audience.
• Resulting in increases in ratings reflected by NIELSEN."

Read the full post here.

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