Bridge Ratings: 'The Benefits Of Using Streaming Data To Pick Music'
July 18, 2016 at 4:01 AM (PT)
On a new blog post, BRIDGE RATINGS writes, "As on-demand music streaming has become THE manner in which most folks consume music these days, BRIDGE RATINGS has found a growing group of radio station clients that rely on the weekly data we provide. The reason our on-demand streaming clients align their music rotations closely with our on-demand music streaming data is because it works.
"80% of our clients with at least six months using our data have seen the following improvements in audience:
- Increased daily listening occasions
- More minutes spent listening with each occasion
- Increasing daily and weekly cume audience.
- Resulting in increases in ratings reflected by NIELSEN."
Read the full post here.