Music Choice, CMA Extend Partnership Through 2016
July 18, 2016 at 9:11 AM (PT)
The COUNTRY MUSIC ASSOCIATION (CMA) and MUSIC CHOICE (MC) have renewed their strategic promotional partnership through the remainder of 2016. Kicking off TODAY (7/18), MC will broadcast CMA MUSIC FESTIVAL content via MUSIC CHOICE ON DEMAND, MUSIC CHOICE channels, the MUSIC CHOICE app, and MUSICCHOICE.com. As part of this partnership, MC will promote CMA content through 2016 for marquee events, including "THE 50TH ANNUAL CMA AWARDS" and "CMA COUNTRY CHRISTMAS."
Highlights of this promotional cross-platform partnership include an interview with COLUMBIA NASHVILLE artist MAREN MORRIS, the making of ARISTA NASHVILLE artist CAM's "Mayday" music video and CAM's "Mayday" fan video, a "Taste Of CMA FEST" recap, a FESTIVAL Survival Guide, and much more. Additionally, MC will be promoting "CMA MUSIC FESTIVAL: COUNTRY'S NIGHT TO ROCK," which is slated to air TUESDAY, AUGUST 3rd at 8p (ET) on ABC-TV. Check out the video highlight reel here.