Report: Spotify Raids BBC Radio For U.K. Playlist Team
July 18, 2016 at 12:08 PM (PT)
First, it was APPLE taking RADIO 1 DJ ZANE LOWE, now it's SPOTIFY who is raiding BBC RADIO, according to a report in MUSIC BUSINESS WORLDWIDE.
BBC RADIO 1XTRA music chief AUSTIN DABOH is now SPOTIFY's Senior Editor, Content Programming UK. Joining him is DEXTER BATSON, an Assistant Producer at BBC RADIO 1 and SARA SESARDIC, who worked as a producer at radio content creator WISE BUDDAH, contributing to a range of shows at BBC RADIO, as Music Editor.
The trio will join ROB KHAN, previously an assistant producer at BBC RADIO 1 and 1XTRA, on the SPOTIFY UK playlist team, along with JAMES FOLEY – the former DEEZER exec who became SPOTIFY UK’s Senior Editor: Product Programming in MAY last year.
GEORGE ERGATOUDIS, former BBC RADIO 1 and 1XTRA Head Of Music, became SPOTIFY UK's Head Of Content Programming in DECEMBER last year (NET NEWS 12/15/15)
DABON – one of the UK’s key tastemakers of grime and hip-hop music – has stated that he believes SPOTIFY is “the future of music consumption."
A recent BUZZFEED article on streaming playlists reveals half of SPOTIFY's 100 million-plus global users are listening to its human-curated playlists – not counting the algorithm-driven DISCOVER WEEKLY. SPOTIFY currently employs a 50-person human curation team which has created over 4,500 playlists, more than 30 of which have over 1 million followers. Its playlists cumulatively generate more than a billion plays per week. According to estimates one in every five plays on all streaming services today happens inside a playlist – a number that’s growing.
UMG SVP/Global Streaming Marketing JAY FRANK claims: “All the signs point to playlists being the dominant mode of discovery in the near future. When it comes to trying to find something exciting and new, more people are going to want to go to trusted playlists.”
MBW estimated that SPOTIFY’s first-party playlists alone are generating around $1 million in payouts to the music business every single day.