New 8,000-Foot iHeartMedia Billboard Joins The New York Skyline
July 20, 2016 at 3:59 AM (PT)
iHEARTMEDIA has staked its claim to the NEW YORK skyline with its new presence on one of the city’s most iconic billboards, high atop the old RUPPERT ICE HOUSE, overlooking the TRIBORO/RFK BRIDGE leading into MANHATTAN and out of THE BRONX. Currently, the billboard displays the iHEARTRADIO logo and is one of only eight brands to grace this historic billboard over the last 80 years. iHEARTMEDIA joins PEPSI and DOMINO SUGAR as one of only three historic billboards along THE EAST RIVER.
The new billboard is over 8,000 square feet (the size of 12 traditional roadside billboards) and is visible for miles from various vantage points around the city. In addition to the iHEARTRADIO logo, the billboard will display a digital LED screen that promotes iHEARTMEDIA Top 40 WHTZ (Z100), Urban WWPR (POWER 105), Top 40 WKTU, AC WLTW (LITE FM), Classic Rock WAXQ (Q104.3) and Talk WOR-A -- and upcoming events such as the iHEARTRADIO JINGLE BALL TOUR and the iHEARTRADIO MUSIC AWARDS, among other nationally-recognized iHEARTMEDIA brands and events. The billboard will reach millions of people weekly and is scheduled for completion in the coming days.
“Given iHEARTMEDIA’s huge audience, unparalleled national and local reach and profile, it’s only fitting that the company would have the most historic and viewed sign in NEW YORK CITY,” said CLEAR CHANNEL OUTDOOR AMERICAS CEO SCOTT WELLS.
“In just five years the iHEARTRADIO national brand has grown into one of the most-recognized consumer media and entertainment brands in AMERICA, and our iconic NEW YORK radio stations, including Z100, POWER 105, KTU, LITE FM, Q104.3 and WOR, continue to be a huge part of the fabric of the city. We couldn’t be more excited to now become part of NEW YORK CITY’s physical skyline,” said iHEARTMEDIA Chairman/CEO BOB PITTMAN. “We are proud of iHEARTRADIO’s strong presence in NEW YORK CITY, and this incredible billboard, which reaches millions of people every month with the power of this display, embodies our presence here and our commitment to our listeners.”
The building was constructed for JACOB RUPPERT, who owned the YANKEES, built YANKEE STADIUM and brought BABE RUTH to the team. The RUPPERT family owned and operated RUPERT BEER and KNICKERBOCKER BEER and originally used the building to store ice and keep beer cold prior to the refrigeration era. RUPPERT BEER was the first brand to adorn this now iconic sign, maintaining its presence there from 1936 to 1952.