Jerry Padden Adds WLEV/Allentown-Bethlehem-Easton PD Duties
July 20, 2016 at 6:54 AM (PT)
CUMULUS MEDIA has appointed ALLENTOWN-BETHLEHEM-EASTON OM JERRY PADDEN as PD of AC WLEV. PADDEN will continue to program sister station Country WCTO and will retain his OM duties for the cluster.
SVP/Content and Programming MIKE MCVAY said, "It is a rare opportunity when a programmer of JERRY PADDEN's skill level is available, let alone in-house. We consider ourselves blessed to be able to use JERRY on both WCTO and WLEV."
CUMULUS concurrently announces a new weekday programming lineup for WLEV. Beginning immediately, on-air personality JOSH GUERS returns to 100.7 LEV as host of afternoon drive, while SCOTT EVANS continues as host of mornings, followed by KELLY K, who fills the midday shift. A search will be underway shortly to find an AM drive co-host.
VP/Market Manager ELIZABETH PEMBLETON said, “JERRY has demonstrated a strong commitment to our CUMULUS FORCE values. Over the last decade, I’ve had the opportunity to work side by side with him in ALLENTOWN and witnessed his commitment to both brand strategy and client support. He is a veteran, with a history of fostering talent, delivering exceptional product and generating revenue opportunities. “
PADDEN said, "I'd like to thank ELIZABETH PEMBLETON, RON GIOVANNIELLO, GARY PIZZATI, and MIKE MCVAY for their confidence to lead the programming efforts in ALLENTOWN. Our goal is to keep our brands a strong FORCE in THE LEHIGH VALLEY!"