NPR To Switch To Triton Digital For Audio Streaming Services
July 25, 2016 at 6:15 AM (PT)
NPR DIGITAL SERVICES is switching its audio streaming provider from LIMELIGHT to TRITON DIGITAL. The move was originally reported by CURRENT.
NPR uses TRITON for podcast advertising; the move, a memo to affiliates stated, will provide "improved audio service and functionality, as well as greater opportunities for monetization."
“At NPR DS, we strive to provide our Member stations with access to the best available technology, expertise and support to help them deliver compelling and engaging content and grow their audience," said NPR DIGITAL SERVICES Managing Director STEPHANIE MILLER. “We are pleased to expand our relationship with TRITON and look forward to providing stations with an upgrade to streaming services that will further enable them to take advantage of the tremendous growth of online audio.”
“We value NPR and are honored to provide Member stations with all of the tools they need to effectively deliver, measure and monetize their content,” said TRITON DIGITAL EVP, Publisher Development & Client Service DOMINICK MILANO. “We are committed to supporting NPR, all Member stations and the public radio sector as a whole as they leverage the tremendous growth and evolving revenue opportunities made possible through online audio.”