Americana Music Association Announces Grassroots Marketing Initiative, Contest

The Road To AmericanaFest

The AMERICANA MUSIC ASSOCIATION has launched a global, grassroots marketing campaign leading to the 17th annual FESTIVAL and CONFERENCE in NASHVILLE, SEPTEMBER 20th through 25th.

The initiative, #roadtoamericanafest, is actively engaging artists, independent radio, retail, and publications in the promotion of AMERICANAFEST through their respective channels.

Participants are encouraged to use the hashtag #roadtoamericanafest on social media to track and promote performances and other related events.

The campaign will run from JULY through SEPTEMBER with initial support coming from artists including BONNIE RAITT, NATHANIEL RATELIFF & THE NIGHT SWEATS and WYNONNA & THE BIG NOISE in the U.S., SHANE NICHOLSON in AUSTRALIA, and MY BUBBA from ICELAND/SWEDEN.

With support from the TENNESSEE DEPARTMENT OF TOURISM and the NASHVILLE CONVENTION AND VISITORS CORPORATION, a special #roadtoamericanafest contest has been launched with a grand prize of a “Fly Away” experience to attend the critically acclaimed boutique music festival and the AMERICANA HONORS & AWARDS show SEPTEMBER 21st in NASHVILLE.

Visit www.visitmusiccity.com for contest details. Additional support comes from CMT, COUNTRY MUSIC TELEVISION, who will also feature videos and content from artists performing at AMERICANAFEST throughout the summer.

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