Arbitron's Thom Mocarsky Upped To SVP/Press & Investor Relations
October 13, 2006 at 6:37 AM (PT)
After 24 years with ARBITRON, VP/Communications THOM MOCARSKY has been elevated to SVP/Press & Investor Relations. MOCARSKY oversees ARBITRON's integrated press and investor relations programs and serves as the company’s chief spokesperson, and since 1992 has played a pivotal role in introducing and marketing ARBITRON’s PORTABLE PEOPLE METER.
Exec. VP/Chief Administrative Officer KATHIE ROSS said, "THOM has mastered the art of translating complex issues into clear, honest and straightforward communications that resonate with both investors and industry leaders. He has done an exemplary job of positioning the company for the rollout of PPM and PROJECT APOLLO. His keen insights into our business make him an invaluable resource."