Shazam For Radio Touts Huge Success In L.A.
July 26, 2016 at 3:59 AM (PT)
Interactive, "Shazamable radio" content proved to be huge in LOS ANGELES last month as listeners “Shazamed away” to win KANYE WEST tickets. The “Topless SUMMER” contest on CBS Top 40 KAMP (AMP 97.1) featured L.A.’s very first "Shazamable" station promo. When listeners used their SHAZAM app during the broadcast they were given a fully-interactive mobile experience complete with KANYE music, videos, tour information and an enter to win element with a chance to win 2 tickets to WEST’s Saint Pablo Tour.
The promos, sponsored by JEEP, played over one weekend and received nearly 4,500 Shazams with an 80% engagement rate. SHAZAM activity trend by hour showed sustained performance over the course of the entire 3-day promotion and users spent more time with the AMP-FM, JEEP, and KANYE brands, remaining inside the experience for an additional minute. Furthermore, SHAZAM was able to offer behavioral insights on those 4,500 listeners including their age and location of Shazams, the music they Shazamed, the television shows they watch and even the advertisers they engaged with following the contest.
“We’ve been launching Shazamable content all over the country these last several months thanks to SHAZAM FOR RADIO,” said SUN BROADCAST GROUP CEO JASON BAILEY, “but there’s still no way to explain the magical feeling when we see this kind of reaction. Listeners, who have only had the chance to SHAZAM songs in the past, overwhelmingly welcomed this new way of engaging with their favorite radio station. What’s even more incredible were the mounds of data on this audience we were able to offer back to the folks at AMP to help them connect deeper with their audience. Simply put…SHAZAM FOR RADIO is freakin’ cool and it works!”
The SHAZAM FOR RADIO service is now widely available to over 1,000 stations across multiple groups such as HUBBARD RADIO, THE CROMWELL GROUP, GREATER MEDIA and DMR PRODUCTIONS, as well as nationally syndicated shows including THE HIT LIST WITH FITZ, THE HOUSE OF HAIR WITH DEE SNIDER and THE COUNTRY CLUB WITH DEE JAY SILVER. For more information on the SHAZAM FOR RADIO platform for your station, contact RON RIVLIN at (212) 380-9303 or RRivlin@sunbgi.com.