Jacobs Media: Getting In The Radio Habit
July 28, 2016 at 7:54 AM (PT)
On the company blog, Pres. FRED JACOBS writes, "As we’ve been presenting versions of Techsurvey12 throughout the year, one of the charts that always generates lots of conversation and opinion is the 'Why Radio?' pyramid.
"The original goal of these surveys was to determine what radio listeners are doing when they’re not listening to the radio. Interestingly, we’ve only been investigating the basic question of what it is about AM/FM radio that keeps consumers coming back again and again the last few years. it has turned out to be a great question, because in a world where media and information choices are seemingly infinite, the values and qualities of “old school radio” that resonate with consumers become even more important.
See the full blog post here.