Radio Insights: The Continual Evolution Of Listener Expectations
July 28, 2016 at 12:36 PM (PT)
RICHARD HARKER's latest RADIO INSIGHTS blog insists radio stations must stay abreast of changes in their listeners' tastes or risk losing their relevance.
"If you think change is dangerous, try the status quo," writes HARKER. "It's lethal."
HARKER insists "listener tastes are not carved in stone. They are more like icebergs floating through the ocean, constantly changing shape."
He also calls for "continual innovation and change" from owners, GMs and programmers who are more comfortable maintaining the status quo, "particularly when things appear to be going well."
For HARKER, change is necessary, and the reluctance to do so results in "the dragging of feet, half-measures, timidity and incremental change," which he dubs, "all deadly if a station wants to remain relevant."