NextRadio Introduces 'For The Love Of Radio,' New Blog Series Aimed At Advertisers, Broadcasters
July 28, 2016 at 2:27 PM (PT)
NEXTRADIO has introduced a new blog series, "For The Love Of Radio," aimed at advertisers and broadcasters which uses data and insights garnered from the app, original research and the industry. These findings will be highlighted through social media, blog posts and articles in the coming months.
The first blog is focused on data from a study the company conducted with EDISON RESEARCH, examining 2,094 online respondents, and the results pointed to three key roles radio plays in the consumer marketplace today: radio portability, radio's role in the community, and its fostering of musical connections.
According to the NEXTRADIO-EDISON RESEARCH, 90% of audio-listening respondents said they listen to traditional FM radio in the car, and 91% of FM radio listener respondents said they stayed in the car longer to continue listening to a show or program.
Survey respondents who are FM listeners say they tune in for community news, with 35% frequently or sometimes attending local events by an FM station. Further, radio is essential during times of local emergencies.
The survey also found that more than half of FM listener respondents say they listen to hear their favorite songs, while 42% want to discover new songs.
Commented TAGSTATION Pres. PAUL BRENNER: "Radio listeners are evolving, but their reasons for loving radio have remained constant. Advertisers have benefited from the consumer's love of radio for decades, and these key attributes serve as an important backdrop to radio's new ability to deliver digital metrics that measure advertiser impact -- features that brands like STARWOOD's are already using to inform their radio campaigns."