Out Of Money And Unable (So Far) To Find A Buyer, KUSP/Santa Cruz Leaves The Air
August 1, 2016 at 10:56 AM (PT)
The embattled PATAPHYSICAL BROADCASTING FOUNDATION noncommercial Variety KUSP/SANTA CRUZ has gone silent, signing off SUNDAY night at midnight after failing to find a buyer or raise enough money to stay on the air.
The station issued a press release SUNDAY stating, "The move is in response to the station's current financial situation: monthly expenses exceed monthly revenues and the Board has been unable to secure bridge funds necessary to support a new music discovery format as KUSP transitions away from being a NATIONAL PUBLIC RADIO (NPR) member station.
"'This decision reflects the reality of the station's financial situation; we simply cannot afford to broadcast any longer,' said Board Pres. MATT FARRELL. 'The decision does not reflect what KUSP might have become given different financial circumstances, nor is it a reflection of the excellent work GM ALEX BURKE has done as the station's sole employee in recent months.'"
The station had tried flipping from News-Talk and music to an all-music format in SEPTEMBER to differentiate itself from CAL STATE-MONTEREY BAY News-Talk KAZU, the dominant NPR affiliate in the market, and while the release says that the board "considers the move a success" in that objective and in attracting younger listeners, "the station's legacy financial situation has proven more challenging to address, including a large debt burden that accumulated under past leadership."
The release adds that the station's board is continuing to search for a buyer.