Alpha Media Launches Top 40/Rhythmic KWLZ (WE 96-3)/Portland, OR
August 1, 2016 at 7:44 PM (PT)
ALPHA MEDIA has flipped PORTLAND, OR move-in 3 HORIZONS, LLC Classic Hits KWLZ/WEST LINN, OR to Top 40/Rhythmic as WE 96-3 as it takes over management of the station.
The new format is voiced by EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK and APPLE MUSIC BEATS 1 host EBRO DARDEN and was created by ALPHA MEDIA VP/Programming PHIL BECKER.
BECKER said, “PORTLAND has been without a true Top 40/Rhythmic station since 2008 and WE believe the market deserves an authentic alternative. When looking at national trends, regardless of geography, some of the most in demand music in the world will be played on WE 96-3.”