This Week's Merge: Instagram Steals Snapchat's Stories Feature As The Role Of The Photo Evolves
August 3, 2016 at 3:58 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Historically photographs have been used to save important memories, right?
"But for many today, pictures are now used for talking. This photo evolution has been accelerated by SNAPCHAT and its 150 million (+ growing) daily users.
"SNAPCHAT reports its usage at 10 billion photo/video views daily. And that’s exactly what INSTAGRAM wants.
"INSTAGRAM has a much larger base than SNAPCHAT with 300 million daily users, but it pales in comparison to usage with 'only' 95 million photo/video views daily.
"So soon you'll be able to create stories on INSTAGRAM, the same way you may already be doing on SNAPCHAT. The essence of SNAPCHAT STORIES is capturing moments (in 10 seconds or less) and sharing them in a slideshow type of way."
Read more about creating STORIES on INSTAGRAM in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.